The company is in the process of negotiating to get the games on more web sites. Besides the four games launching today, another four will be launching soon. The Casual Collective’s own site will provide additional benefits to social gamers. The Berkshire, England-based company’s goal is to create free, ad-supported games that can be licensed for play on any game portal. It looked like a winning combination, and Liew said he believes that those who will win fast in the era of social games are those who can create hits quickly on a fast cycle. When Preece and Scott said they were starting a game development firm, Liew funded it. “I wanted to meet the guy who was such a drain on my productivity,” he said. Jeremy Liew, a partner at Lightspeed, said he wasted a lot of hours playing Desktop Tower Defense and heard about Preece at a dinner. One of their tricks is to put up prototypes, analyze where players are dropping out of the game, and then revise it quickly to hang on to the gamers for a longer session. But over the past three months they’ve posted a few games that gamers have been finding via word of mouth. Until today, they’ve kept the effort quiet.

The two quit their day jobs last year and teamed up to create a social-gaming site. Scott has also created a couple of other popular games: Flash Circle TD, and Vector Tower Defense. Flash Element TD is on more than 12,000 web sites now.īoth games earn money through advertising. His big game hit, Flash Element TD, was remarkably similar to Desktop Tower Defense: players built a gauntlet of towers to stop all enemies.

Flash element td 2 towers